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About Us

Our Story

My family has been involved in the spice industry for many generations. It all started with my grandfather, who began cultivating fenugreek leaves, fenugreek seeds, coriander seeds, and cumin seeds in our lush fields. He recognized the potential in these fragrant treasures and, driven by his enthusiasm and spirit of entrepreneurship, he took a risk and opened a small shop in our village center back in 1979. The villagers were delighted with the new business and appreciated the variety of flavors and spices it offered.
In 2005, the monsoon season brought devastating floods that severely impacted Gujarat, India. The disaster engulfed our family’s shop, along with 20 districts and 11 cities, and submerged over 7,200 villages. But despite the setback, we were determined to rise above the adversity and forge ahead. We made the bold decision to relocate to Surat City to confront the financial challenges we faced. There, my father secured a job in a diamond company, but his entrepreneurial spirit soon led him to establish a tiny shop in the city in 2009. Our family’s unwavering resilience and determination enabled us to overcome the setback and rebuild our livelihoods with renewed strength and confidence.
About Us

Our Store For Business Growth

Building on our success in the spice business, my father seized the opportunity to expand further by opening a large store in Surat City in 2018. This move was blessed with divine grace and proved to be a game-changer. For over 25 years, the people of Surat and its surrounding areas have relied on the exceptional quality and authenticity of our spices, entrusting us with their culinary needs.
As market trends shifted towards online sales, I proactively ventured into the realm of e-commerce and introduced our spices to a wider audience across India through platforms like Amazon. The response we received was remarkable, and it further fueled my passion for taking our unique blend of spices to the global market.
With the tremendous support we have received within the country, I now aspire to take on the world through United Spicefruit. I am confident that our spices will be embraced by food lovers across the globe, and I am excited to see our brand become a household name in the international market.
About Us

Behind The Brands

Our brand has humble beginnings in a small Indian town, but today, we have a grand vision of becoming the world’s most sought-after spice brand. We have earned the trust of millions of people across India, from remote villages to bustling cities, and we take pride in our reputation for excellence and reliability. Our spices have delighted palates with their rich flavors and enticing aromas for generations, and we assure you that we will continue to exceed expectations with our unwavering commitment to quality. We invite you to join us on this flavorful journey and experience the essence of trust and tradition in every spice we offer. With us, you can be confident that you are getting nothing but the best.